Update on the Univision station in the US and our television media

Remember my post yesterday about the Spanish television station trumping all the networks Monday evening except ABC and CBS?  Remember that?  (Both of you?)

Well, a follow-up story is out today:

Univision set to become top U.S. broadcast network

NEW YORK (Adweek) – With double-digit ratings growth this season, Spanish-language broadcaster Univision is off to a better start than any of the major English-language networks, and the future is promising as well.

The new census is expected to show a nearly 45% increase in the number of Hispanic Americans since 2000, to a total of 50 million. This couples with continuing audience erosion at the major networks and Univision's recent deal with Mexican programer Grupo Televisa, which locks up the source of much the network's popular programing for at least another decade.

Just a few years ago, the notion of Univision catching and surpassing them would have had mainstream network executives rolling with laughter. They're not laughing now.

This is pretty fascinating stuff.  A great deal of people will be giving this a tremendous amount of attention in the very near future, too, and I don’t just mean television and advertising people, either.  I can hear Fox “News” and the reactionary Conservatives and Right Wing screaming bloody murder about this, since it gives such direct, further and immediate proof of how we—the US—are changing so very much.


Check this out:

Ad buyers also believe that Univision has a good shot at topping the Anglo networks on its stated schedule.

"It's totally conceivable that in three to five years they would be, regardless of language, the No. 1 broadcast network," said Steven Wolfe Pereira, senior vp and managing director at MV42, a unit of Publicis Groupe's media agency MediaVest.

And then the "capper", so to speak:

But when the census is released next year showing the huge jump in the Hispanic population, "corporate boards will pay attention," Wolfe Pereira said. "It will be a real wake-up call."

I just hope Glenn Beck doesn’t use this as another excuse to break down crying.

As they used to say in television, stay tuned, folks. 

Link to original post:  http://news.yahoo.com/s/nm/20101026/tv_nm/us_univision