I believe "deflation" may have begun

There is an article out right now on Yahoo! News telling how there are such great prices on items for us at local stores: "Quick, Go Shopping! Sales Are Everywhere." (see link below). And that's great, it's always good to find some thing we need at some terrific price. But think about it--home prices have been falling for at least the last 2 years--and still are. It seems virtually everything we need to buy--except gas for our cars and maybe food--is "on sale" and at least a good buy. So sure, it's terrific for us who need this stuff. Except the one really big fear on most economist's minds is that of deflation. Deflation, defined : "In economics, deflation is a decrease in the general price level of goods and services.[1] Deflation occurs when the inflation rate falls below 0% (a negative inflation rate)." and deflation is one scary word to those economists and people at the tops of corporations, in particular, because if they're not increasing their profitability, year after year in corporations, then yet more jobs will be cut from those same corporations and there will be yet more unemployment and people out on the streets, at least jobless, if not homeless. It ain't pretty, by a long shot. Let's hope these are just "great deals" to be had at the local stores and not true deflation. Links: http://financiallyfit.yahoo.com/finance/article-113039-10141-3-stores-offer-big-sales-for-consumers?ywaad=ad0035&nc; http://en.wikipedia.org/wiki/Deflation; http://finance.yahoo.com/career-work/article/113047/disappearing-middle-class-jobs-forbes