Tuesday, February 8, 2011
Worst Super Bowl Commercial for 2011, bar none
I'm trying to figure out here, after seeing this commercial for Pepsi, how you could possibly create an uglier, meaner, more racially stereotypical ad unless you're a member of the Ku Klux Klan.
Could they have hit more stereotypes—and deeply ugly ones at that? I can’t imagine the meeting or meetings they must have had when they came up with this one. It makes me wonder if any African American was in the room when it was conceived. I rather doubt it but then, “group think” does have a way of taking over in meetings in general but in corporations more specifically.
What an awful--really awful--ignorant and ugly commercial. This hits on so many nasty, vicious stereotypes, I'm not even going to go down the list of what they hit here.
So kudos and hats off to you, Pepsico! You came up with the absolute “Wort Super Bowl Commercial for 2011″ Great job! (not).
(Thanks and a h/t to fellow-blogger for the heads up on this one. For more input see original link here: http://ebonymompolitics.wordpress.com/2011/02/07/pepsi-super-bowl-commercial-highlights-the-angry-black-woman/)
http://www.time.com/time/specials/packages/0,28757,2046668,00.html?xid=yahoo-feat
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4 comments:
So what about that commercial was stereotypical? Just because it was black people doesn't mean it was racist either.
It was more about a jealous girlfriend, skin color had nothing to do with it.
Good job pulling out the race card though.
What was racist about it?
"The angry black woman", for one:
http://ebonymompolitics.wordpress.com/2011/02/07/pepsi-super-bowl-commercial-highlights-the-angry-black-woman/
If "skin color had nothing to do with it", try switching the couple from Black to White, then making the woman they hit Black.
No difference?
I didn't think so.
I'll certainly agree it's an offensive commercial. I'm offended because I don't consider that sort of abuse acceptable in a relationship, period--The race of the couple is irrelevant. Somehow it is supposed to be cute when the woman is violent, and the big strong henpecked man puts up with it--but initiation of force remains unacceptable regardless of who initiates.
Race is at most a minor factor in the offensiveness of this--I think it would have been slightly more offensive if the couple had been white and the woman black-but if it had been the man physically abusing the woman in the same way, it would have been much worse.
Agreed. Yet more reasons it's offensive.
It is/was so patently stupid, it's difficult to believe it even got made, let alone shone. I'm curious now to see if it gets repeated.
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