And here's what's happening, at least in one state:
This week, the state of Delaware, which has made corporate governance its regional cuisine, approved a new form of incorporation, the B-corp, or benefit corporation. These are companies explicitly charged with a dual mission: to earn profits for shareholders, the traditional businessgoal, and also to pursue the social good in other ways, ranging from protecting employees to safeguarding the environment — even if these goals come at the cost of short-term financial gain. Here's hoping it catches. And spreads, widely, quickly and wildly. I could see these being very well invested in, should it spread. People would like that the companies are based on both profit and on doing what's best for the environment and otherwise. With man-made climate change, it becomes more and more obvious and necessary, I think. Here's hoping.