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Monday, January 21, 2013

The New York Times, shining the way for our Star


There is a fascinating, and insightful article in The New York Times Sunday about the transition for and of that old, venerable paper into the news, information and entertainment source it will hopefully, into the future.



Fortunately, The Times, to date, understands as so few newspaper groups do, that in order to be a vital relevant and important source for news, information, arts and entertainment for its readers and subscribers, you need excellent, experienced reporters and writers.

Fortunately, too, for more local newspapers (like the Star), is that they don't need to do the more national and international reporting The Times does.

What people in the newspaper industry need to know and develop is that the only way they can survive is by transforming what they are on paper to an online version and that will require being multi-media source and experience that covers their cities and metropolitan area and all the counties involved and even the region the paper serves.

By doing this, by transitioning to an online source and by including writing and photography and video and music, everything, a "newspaper" will be able to survive.

But the people doing these papers now, need to understand that.

If they don't, if they don't understand and do that and as soon as possible, they will, quite likely, die.

And until they do, until they realize this, the end of that newspaper will likely be far sooner than they think.

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