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Saturday, June 29, 2013

McDonald's could be a much better corporate citizen--quickly and easily


 
A friend of mine goes to McDonald's each and every morning for breakfast and I've joined him at times (for the oatmeal, hold the brown sugar, thanks very much) so I've been reminded lately who they are and what they do. It had been some time--years, really--since I'd been in.

And a few things occurred to me.

The first is that how much each of them, separately, and then all of them, together end up putting into the waste dumps in the country and world daily and yearly.

Then, a great, easy, intelligent solution to it all also occurred to me.

All the McDonald's across the country need to institute plastic and paper recycling programs and as soon as possible.

If you think about it, everything they generate, from their meals, is either plastic or paper, right off those trays.

If they were to recycle all that, can you imagine the millions of pounds of both they could recycle each year?

It would be fantastic.

And the great thing about it is that it would be simple and easy for them to do.  Think about this. They have all those waste receptacles, already in their restaurants (using the word very loosely, no disrespect meant).  If they were simply and inexpensively labeled "Plastic" on one and "Paper" on the one next to it, the patrons could--again, quickly and easily--dispose of each in the respective container. Then, the employee whose job it is to keep up with the dining room could pull out those bags from the containers, collect them and have them placed in the restaurant for pickup.

So simple.  No additional cost, either, with the exception of the small signs needed.

Then, for McDonald's, what a public relations boon for them. Total win.  They could advertise that the people could come get the same food they always did and now, with this, it could also be a far greener experience.

Will it happen?

I doubt it.  I hope it but doubt it seriously.

It's got to start somewhere. 

This would be a great time and place.

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