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Wednesday, May 25, 2011

Oprah, by the numbers, to date

PBS showed this today.  I thought it interesting, at least:


48 million viewers 
The estimated number of viewers who watch her show every week in the U.S.
55 million 
Number of books sold since they were selected by Oprah and then discussed and promoted on Oprah's Book Club. That's according to a Fordham University marketing professor who has made an estimate. Of the 70 books she singled out, 59 made it to the USA Today bestseller list. But even the Oprah Effect has its limits: Charles Dickens' novels, "Great Expectations" and "A Tale of Two Cities" peaked at No. 52 on the USA Today bestseller list last year.
25,000 
Emails Oprah receives each week
$2.7 billion 
Her estimated net worth according to Forbes Magazine. She is also the only female African-American billionaire.
No. 3
Forbes ranks Oprah as the third-most-powerful woman in the world, behind only Michelle Obama and Irene Rosenfeld, the chief executive of Kraft.
283 
Types of products given away by Oprah during her "Favorite Things" episodes
276 
Pontiac G6 sedans she gave away to audience members during a September 2004 show, giving rise to the memorable moment: "You get a car! And you get a car! Everybody gets a car!"
$350 million
An estimate of the amount Oprah has reportedly given of her own money to charitable causes. Oprah has raised more than $51 million for charitable organizations through her show, including education. Her charitable organizations are said to be worth $200 million.
$1 million 
What advertisers are paying for a 30-second spot on Oprah finale, matching what a hot prime-time spot costs.
2 million 
Minimum estimated monthly circulation of "O, The Oprah Magazine," which usually features Oprah alone on the cover. She has shared covers twice, once with first lady Michelle Obama and with fellow talk show host Ellen Degeneres.
5 
Hosts of new shows that were propelled to fame in part by Oprah. That counts Suze Orman, Rachael Ray, Dr. Phil, Dr. Mehmet Oz and Nate Berkus.
150 
Countries where the Oprah Winfrey Show is seen.
80 million 
The number of homes that carry her new network, OWN.
300,000
Average number of prime-time viewers who watch OWN at night.
150,000 
Average number of viewers tuning into OWN during the day. This poses the next challenge for the Oprah Effect. Can she lift her fledgling network's numbers?

Link:  http://www.pbs.org/newshour/rundown/2011/05/the-oprah-phenomenon---by-the-numbers.html

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