You have to hand it to KCUR.
They had a huge opening in their daily program lineup, what with the retirement of "Mr. Kansas City," Walt Bodine.
They needed someone to come in and build a program around, someone to talk about Kansas City and they selected one Jabulani Leffall.
In the first place, I don't believe anyone knew of Mr. Leffall. Not many, locally, knew his name, really, I don't think, so that's tough.
And let's be honest, he's a black man and that, with a white audience, could still, even today, be a gamble, sadly, unfortunately.
But KCUR took it.
Good for them.
It's odd about radio, isn't it?
You can't see the person but the color of the person somehow, strangely can be a consideration for why the audience listens. Or doesn't listen.
The only other radio station in town to have any programs more specifically for blacks--programs that cover minority issues, other than KMXV (93.3 FM), which is more purely music, is KKFI ((90.1 FM) and that just isn't much coverage in this city for African-American and other's issues. Let me make clear, too, I'm certainly not saying that Mr. Leffall covers black or minority issues singularly, far from it. It's just that he covers some of these issues, along with others, and not a lot of other radio stations or programs do locally.
So KCUR chose this unknown but award-winning young man and ran with it. (If you're still not that familiar with him and his work, you might go to the links below at KCUR. He's written and worked for some very big, renowned organizations, for sure).
It would be good to know the ratings of his program now, especially compared to what it was with The Walt Bodine Show.
Hopefully the ratings are about the same, at minimum. It would be terrific if those ratings were even higher.
Hopefully people are listening. He has, I think, gotten more comfortable and relaxed with the show and his own delivery, it seems. At least it seems that way to me. I can't imagine what others think.
Radioman? Others? Thoughts? Input?
Links: http://kcur.org/programs/central-standard
http://kcur.org/people/jabulani-leffall