Saturday, May 4, 2013
What's up with the Star this week?
What was that with the Star this week?
Yesterday, it was a size-shrunken version, first. Height and width was reduced and it was only four columns wide.
What was that?
Then, for a couple days, it was on a really hard, white--no doubt cheaper--paper stock.
Today it's back to the old, familiar newsprint--well, except for the Johnson County pull-out--and 5 columns wide.
It's like Forrest Gump famously said with the Star now: "You never know what you're gonna' get."
I don't envy the situation either the Star--or any newspaper, of course--or the US Postal Service are in. Both of them have continuing loss of revenue and advertising and customers so they have to keep raising their price and/or giving less and less product or service or both, so fewer and fewer people use the product so they have less and less income and profit so they have to raise the price higher so they have fewer customers...and, well, that ugly dog keeps chasing its own very ugly tail.
It's one bad spiral.