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Wednesday, May 15, 2013

Garmin on list of "Most Profitable Products"

24/7 Wall St. ranked the top America’s Most Profitable Products  in the nation and our own, local Garmin is in the right in the thick of it:

7. Garmin nüvi
  • Operating margin: 15%
  • Revenue: $1.2 billion
  • Market share: Greater than 50%
  • Industry: Consumer electronics
Garmin is a navigation device company, focusing on GPS technology. By far, the most profitable of the company’s five divisions on a dollar basis, despite the fact that other divisions of the company have better margins, is the automotive/mobile group. This division makes and sells Garmin’s GPS units. This segment accounted for 55% of the company’s sales in 2012 — $221 million in operating profit on $1.5 billion in revenue. By comparison, none of the other four segments accounted for more than 15% of sales. Much of the segment’s success was due to Garmin’s nüvi product line, which accounted for 43% of the company’s total revenue in 2012. Garmin is by far the largest participant in the GPS market, with over a 50% market share, according to Consumer Reports.

Rather ironically, our old, formerly downtown Folgers Coffee was ranked 6th, too, so Kansas City was rather well-represented, in its own way.

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