Good news for Google and Kansas City, likely bad for Sprint?

News out yesterday on the ever-changing technology and communications markets:

Phone cos. lose broadband subscribers for 1st time

NEW YORK (AP) — Phone companies are losing the high-speed Internet game. In the second quarter, the landline phone industry lost broadband subscribers for the first time, as cable companies continued to pile on new household and small business customers, thanks to the higher speeds they offer in most areas.

Good news for Google with their Google Fiber, sure. And good for Kansas City, since we're getting Google Fiber first in the nation.

But how about Sprint?

Are they part of the old-line phone companies, using the old utility poles and that more limited transmission capability?

It would seem so.

Sure, Sprint has the cell towers but they don't have the capabilities they write of here, in this article, that the cable companies have, it doesn't seem.

Anyway, the article then goes on to present some potentially bad news for us in time to come:

"The flow of subscribers from phone companies to cable providers could lead to a de facto monopoly on broadband in many areas of the U.S., say industry watchers. That could mean a lack of choice and higher prices."

So who really knows?

Things change and things are changing with such speed, it's difficult to say.

Just from right here, right now, and this vantage point, it doesn't look or sound good for Sprint.

Hopefully they think of something brilliant.

And quickly.

Link: http://news.yahoo.com/phone-cos-lose-broadband-subscribers-1st-time-205430306--finance.html