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Wednesday, January 11, 2012

Fascinating article on "The Case for Girls"

There is a terrific article in Fast Company magazine this month showing there is a really awful preference for male babies in the world (link below): "It may not be surprising that there's a lingering preference for baby boys over baby girls worldwide. What's alarming, however, is that this global inclination is manifesting more strongly than ever." It's not just unfortunate but for a society, in can be dangerously lopsided. It's not healthy for the growth of a nation. More than that, it goes against nature in other ways, too: "In the 21st century, there's a compelling case for girls as the equal--and in some cases, optimal--gender for roles in leadership, innovation, and economic growth. Women excel in education, the most crucial factor in tomorrow's workforce; we are 56% of undergraduates in the U.S. and approaching parity in China and India. Our socialization is geared toward the right stuff for the changing requirements of success in the 21st century: Women are likely to have a more balanced, empathetic leadership style, better communication skills, a knack for fostering innovation through collaboration." Anyway, as I said, fascinating. You may want to look into it: http://www.fastcompany.com/magazine/161/branding-for-girls-advertising-for-women

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