I have a bad feeling about this.
I was downtown last week at the Kansas City Star building and saw all these tiles. There were lots of them. Apparently they are going to put them all over the West side of the Star's building, on an outdoor entrance area.
The idea is fine and all, if maybe a kind of waste of advertising dollars. The people are just going in the building. It doesn't mean they'll buy a subscription to the paper because they see these.
But here's the thing.
I have this bad feeling that these tiles are going to outlast the paper.
I'd so love to be wrong.